Finally, Fitness Built for You — Not Everyone Else
Stop following programs designed for athletes. Get a customized training plan, personal nutrition coaching, and dedicated accountability — all designed for adults over 40 who want to lose weight, build strength, and stay independent for life.
Start Your Transformation Today
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Real People. Real Results.
Over 400 lives transformed. Here's what our members have to say about their journey at Pierce Fitness.
"They pay close attention to proper form, tailor every workout to your needs, and genuinely care about clients' progress. If you're looking for expert training, exceptional customer service, and a fitness community that truly cares, I highly recommend Pierce Wellness & Fitness."
Laura Kerwin
"An excellent combination of personalized attention plus supportive community. The classes are never so big that you become a face in the crowd. The fact that I left a gym 5 minutes from my home to come to this gym across town should say enough."
Michelle Mackenzie
"From the moment you walk in, you feel like you belong, no matter what kind of shape you're in. The coaches are awesome, knowledgeable, motivating, and genuinely invested in helping you hit your goals. It's the kind of place that pushes you in all the right ways."
Amanda Tannahill
Ready to write your own success story?
Start Your TransformationBefore & After Results
These are real members who committed to the process and transformed their lives. Your transformation could be next.
BEFORE
AFTER
Lost over 40 lbs in 6 months with customized training and nutrition coaching.
BEFORE
AFTER
Gained confidence and strength. Now lives an active lifestyle she loves.
BEFORE
AFTER
From feeling lost to leading an active, healthy life she never thought possible.
Ready to See Your Own Transformation?
Start with our $14 for 14 days trial and experience everything Pierce Fitness has to offer.
Not a Gym.
A Transformation System.
At Pierce Fitness, we believe fitness should never be one-size-fits-all. Located in Kitchener, Ontario, we built our gym around a simple truth: big-box gyms leave you alone to figure things out. We do the opposite.
Our proven 3-pillar system combines Customized Personal Training, Personalized Nutrition Coaching (included with every membership), and Dedicated Accountability Coaching. Every member gets a plan built for their goals, body, and lifestyle.
We specialize in helping adults over 40 lose weight, build lasting strength, and maintain their independence and ability as they age — in a supportive environment where everyone is welcome.
20
Max New Members/Month
12
Max Per Group Class
Certified Experts Dedicated to Your Success
Michael Brown
CPT, Nutritionist, CSCS
Former CFL Combine athlete.
Brandon Hughes
CPT, 8+ Years Experience
Kinesiology background.
Julia
CPT, 5+ Years Experience
Focus on confidence & fun.
Ivan
Accountability Coach
Building strength & consistency.
Everything You Need to Transform
No add-ons, no hidden fees. Every membership includes training, nutrition, and accountability — everything you need to succeed.
Customized Personal Training
Fully individualized workout programs designed around your specific goals, fitness level, schedule, and physical limitations. Expert guidance on proper form, progressive techniques, and real-time modifications.
- One-on-one sessions
- Flexible scheduling
- Injury-friendly modifications
Personalized Nutrition Coaching
Simple, sustainable meal plans tailored to your lifestyle — adjusted weekly to keep you on track without feeling restricted. Complementing your training for faster, lasting results.
- No expensive add-ons
- Weekly adjustments
- Eat foods you love
Small Group Fitness Classes
Full-body workouts with maximum 12 members per class. Led by certified trainers who provide modifications for all fitness levels in a supportive, motivating group environment.
- Max 12 people per class
- Trainers know you by name
- All fitness levels welcome
Dedicated Accountability Coaching
Every member is paired with a personal accountability coach who tracks progress, provides motivation, celebrates milestones, and ensures consistency throughout your journey.
Learn More →6-Week Kickoff Program
A comprehensive transformation program for new members combining personal training, nutrition coaching, and accountability to build healthy habits and deliver visible results quickly.
Learn More →Ready to Experience Everything?
Try Pierce Fitness risk-free with our $14 for 14 days trial. Full access to personal training, group classes, nutrition coaching, and accountability support.
Claim My 14-Day TrialFrequently Asked Questions
Got questions? We've got answers. If you don't see your question here, feel free to reach out.
Still have questions? We're here to help!
Start Your Free TrialReady to Transform?
Visit us at our Kitchener location or reach out today. We limit new member spots to 20 per month, so early contact is recommended.
Visit Our Gym
100 Conestoga College BlvdUnit 1116
Kitchener, ON N2P 2N6, Canada
Business Hours
Service Areas
Limited to 20 new members per month